Asian School of Business Management

Asian School of Business Management (ASBM University), located in Bhubaneswar, Odisha, is a premier institution dedicated to delivering high-quality management education with a global perspective. Established in 2006 as a private business school, ASBM was granted university status in 2019 by the Government of Odisha, marking a significant milestone in its journey toward academic excellence and innovation. Founded by Professor Dr. Biswajeet Pattanayak, a renowned academician and management thinker, ASBM University was envisioned as a center for leadership and managerial development. His background includes distinguished tenures at IIM Indore, Lucknow, and Mumbai, and his influence is evident in the institution’s commitment to blending theoretical knowledge with practical application. The university’s motto, “Rewriting the mantra of excellence,” reflects its mission to redefine business education in India.

ASBM University offers a wide range of undergraduate, postgraduate, and doctoral programs through its five specialized schools: the School of Business, School of Accountancy, School of Liberal Arts, School of Information Systems, and School of Communication. The flagship program is the Master of Business Administration (MBA), which is designed to prepare students for leadership roles in a dynamic global economy. The curriculum is aligned with industry standards and incorporates contemporary subjects such as business analytics, digital transformation, and strategic leadership. The MBA and PGDM programs at ASBM are approved by the All India Council for Technical Education (AICTE) and accredited by the National Board of Accreditation (NBA). The Association of Indian Universities (AIU) recognizes the PGDM as equivalent to an MBA. These accreditations affirm the academic rigor and quality of the programs offered. ASBM is also a life member of the Association of Management Development Institutions in South Asia (AMDISA) and an academic member of the Retailers Association of India (RAI), further strengthening its industry linkages.ASBM University emphasizes experiential learning through internships, live projects, and case-based pedagogy. The institution has established academic collaborations with international universities such as California State University, St. Cloud University, Universidad Argentina de la Empresa, and North Carolina Central University. These partnerships facilitate student exchange programs, joint research, and global exposure.

The campus is set in a serene, green environment conducive to focused learning and personal growth. It features state-of-the-art infrastructure including smart classrooms, a well-stocked library, computer labs, seminar halls, and residential facilities. The university also houses a Leadership Development Center that uses psychometric tools and mentoring to enhance students’ leadership competencies.ASBM has a strong placement record, with students recruited by top companies across sectors such as consulting, banking, IT, FMCG, and manufacturing. The Career Development Cell provides training in soft skills, resume building, and interview preparation, ensuring students are industry-ready.In summary, ASBM University stands out for its commitment to excellence, global orientation, and holistic development. It offers a transformative educational experience that equips students with the knowledge, skills, and mindset needed to thrive in today’s competitive business landscape.