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MBA in SUPPLY CHAIN & LOGISTICS MANAGEMENT
An MBA in Marketing and Sales is a specialized postgraduate program designed to arm students with the knowledge and skills needed to excel in the dynamic fields of marketing and sales. This two-year program offers a deep dive into the principles and strategies of managing marketing and sales operations, with a focus on both traditional and contemporary approaches.
The core curriculum blends foundational business management subjects with specialized courses that address key aspects of marketing, including consumer behavior, branding, digital marketing, market research, and sales management. During the course, students develop a comprehensive understanding of how to plan, execute, and monitor marketing strategies aimed at boosting business growth.
Topics such as branding and advertising teach students how to create compelling brand identities and design effective promotional
campaigns. Digital marketing, an increasingly important area in the modern business landscape, prepares graduates to utilize digital platforms, social media, and emerging technologies to engage customers and drive brand visibility.
Market research is another critical component of the program, allowing students to understand consumer trends, analyze market dynamics, and make data-driven decisions. Sales management courses cover the planning and organizing of sales activities, as well as techniques for building lasting customer relationships. Consumer strategy focuses oncrafting strategies to not only attract new customers but also retain them, which is essential for long-term business success. The program also explores global marketing strategies, helping students develop a broader understanding of international markets and how to adapt marketing efforts to various cultural and economic environments. In addition to these specialized subjects, students also study key business concepts such as financial management, managerial economics, and organizational behavior, which are crucial for understanding the broader business context in which marketing and sales strategies operate. Upon completion of an MBA in Marketing and Sales, graduates are well- prepared to pursue a variety of high-demand roles in industries such as FMCG, retail, advertising, tourism, and banking.
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