Mudra Institute of Communications, Ahmedabad-(MICA)

Founded in 1991, MICA is an autonomous, non-profit institution committed to cultivating leadership in Strategic Marketing and Communication. Over the years, it has built a reputation for offering a diverse range of academic programs including the Post Graduate Diploma in Management–Communications (PGDM-C), PGDM, the Crafting Creative Communication (CCC) certificate, and the Fellow Programme in Management (FPM). MICA also delivers a variety of online courses, leadership development initiatives, and specialized training workshops tailored for professionals and organizations. Driven by a spirit of innovation, MICA continuously evolves to stay ahead of industry trends. Its approach to pedagogy, curriculum, and research reflects a deep understanding of the changing global landscape, ensuring relevance and impact. From its inception, MICA has championed a unique blend of creativity, analytical thinking, and managerial acumen, preparing students not just for corporate leadership but also for entrepreneurial ventures. Its alumni lead across sectors such as FMCG, IT, consulting, banking, e-commerce, media, and analytics, making MICA a trusted name in delivering strategic solutions to businesses, governments, and communities.

MICA, formerly known as the Mudra Institute of Communications, Ahmedabad, is an autonomous, non-profit institution located in Shela, Ahmedabad, Gujarat. Founded in 1991, MICA has carved a niche as the only residential institute in India dedicated to creating leadership in Strategic Marketing and Communication. It is governed by the MICA Society and recognized by the AICTE, with its flagship program being the Post Graduate Diploma in Management–Communications (PGDM-C). The institute offers a range of programs including PGDM, PGDM-C, Fellow Programme in Management (FPM), and various certificate courses in digital marketing, media, and communication. Admissions to PGDM and PGDM-C are based on CAT/XAT/GMAT scores, followed by the MICAT entrance test, Group Exercise (GE), and Personal Interview (PI). MICAT is a unique test designed by MICA to assess analytical, creative, and communication skills.

MICA’s curriculum is known for its interdisciplinary approach, combining marketing, branding, media, digital strategy, consumer behavior, and communication. It emphasizes experiential learning through live projects, case studies, and industry immersion. The campus is equipped with modern infrastructure including smart classrooms, media labs, a digital library, and residential facilities that foster a vibrant learning environment. 

Beyond academics, MICA encourages holistic development through clubs, cultural events, and leadership programs. It hosts the annual fest MICANVAS, which attracts participation from across the country. The institute also promotes social responsibility and sustainability through community engagement and research. In summary, MICA Ahmedabad stands out as a unique institution that blends creativity, strategy, and innovation. With its specialized focus on marketing and communication, global outlook, and commitment to excellence, MICA continues to shape the future of creative leadership in India.